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Woodworkers represent a cross-section of the population, and they range from home
hobbyists and handymen to professionals in the building trade, cabinet makers, and
makers of fine furniture. Most woodworkers have been involved in woodworking for
over 15 years. A typical woodworker averages more than six hours per week in the
workshop, and spends between $400-500 per year on woodworking products, equipment,
and supplies. Typical Woodcraft customers are male, with an average age of 47. Interestingly,
the number of people who are of the age 45 and older are expected to be increasing,
according to the US Bureau of the Census. While this increase in the number of potential
customers does not guarantee the franchisee's growth, it is a statistic worth noting.
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